WCMA :: Product Innovation Awards
2005 Winners
Honorable Mention
Additional Submissions
Thanks to Our Judges

Additional Submissions

Springs Window Fashions
THE NOBILITY COLLECTION™ FROM GRABER®
Hunter Douglas Window Fashions
2004 PROVENANCE® WOODS SAMPLING
Springs Window Fashions
GRABER® TRADITIONS™ WOOD SHUTTERS
Hunter Douglas Window Fashions
ALTERNATIVE WOODS SATISFACTION
Springs Window Fashions
GRABER® LIGHTWEAVES™ SOLAR SHADES
Hunter Douglas Window Fashions
CADENCE® VOLUME 2 SAMPLE PACKAGE
Royal Window Coverings
COLOR WASH™
Hunter Douglas Window Fashions
SOMNER™ COLLECTION SAMPLE BOOK
Royal Window Coverings
CONTRACT VERTICAL BINDER
Hunter Douglas Window Fashions
NEW TRIO® CONVERTIBLE SHADES SAMPLE KIT
Royal Window Coverings
ADVERTISMENTS
Hunter Douglas Window Fashions
NO-MAGNET LOCKING SYSTEMS FOR PALM BEACH™ CUSTOM SHUTTERS
Royal Window Coverings
CORNICE COLLECTION
Hunter Douglas Window Fashions
2004 LUMINETTE® PRIVACY SHEERS SAMPLE BOOK MERCHANDISING KIT
Royal Window Coverings
EMBOSSING FAUX WOOD DESIGNS
Hunter Douglas Window Fashions
2004 LUMINETTE® PRIVACY SHEERS COLLECTION
Royal Window Coverings
VINYL ADJUSTABLE SHUTTER
Hunter Douglas Window Fashions
2004 NANTUCKET™ WINDOW SHADINGS SAMPLE KIT
Comfortex Window Fashions
COMFORTEX BLIND CRAFTER EXCLUSIVE SAMPLING

Hunter Douglas Window Fashions
2004 SILHOUETTE® SAMPLING UPDATE KIT

Comfortex Window Fashions
COMFORTEX BLINDCRAFTER CREDIT CARD PROGRAM
Hunter Douglas Window Fashions
2004 HUNTER DOUGLAS HOLIDAY PROMOTION
Comfortex Window Fashions
COMFORTEX SELLING SYSTEM
Hunter Douglas Window Fashions
CADENCE® VOLUME 2 COLLECTION WITH COORDINATING FABRICS
Comfortex Window Fashions
BREAK THROUGH CORD CONNECTOR
Hunter Douglas Window Fashions
SPECIALTY SAMPLING KIT FOR HERITANCE® HARDWOOD SHUTTERS
RollEase Inc
RACEWAY SYSTEM
Hunter Douglas Window Fashions
2005 HUNTER DOUGLAS BUSINESS PLANNER DEALERS’ PERSONAL ADVISOR TO CONTINUED GROWTH
Levolor/Kirsch Window Fashions
KIRSCH STUDIO COORDINATES®
Hunter Douglas Window Fashions
ADVANTAGE™ A HUNTER DOUGLAS WORKSHOP
Levolor/Kirsch Window Fashions
KIRSCH SOFT VERTICAL SHADES SAMPLE BOOK
Hunter Douglas Window Fashions
PERFECT 10 PROMOTION FOR HERITANCE® HARDWOOD SHUTTERS
Levolor/Kirsch Window Fashions
KIRSCH WOVEN WOODEN SHADES SAMPLE BOOK
Hunter Douglas Window Fashions
HUNTER DOUGLAS GREAT STYLE MAGALOG
Hunter Douglas Window Fashions
THE ALUSTRA™ COLLECTION SAMPLING
Hunter Douglas Window Fashions
LIGHT CAN CHANGE EVERYTHING™ NEW HUNTER DOUGLAS CONSUMER AD CAMPAIGN
Hunter Douglas Window Fashions
NEW HOME™ COLLECTION PORTFOLIO AND CD
Hunter Douglas Window Fashions
FRENCH DOOR CUT-OUT FOR HERITANCE® HARDWOOD SHUTTERS
Hunter Douglas Window Fashions
SHUTTER SAVVY BROCHURE
Hunter Douglas Window Fashions
SILHOUETTE® WINDOW SHADINGS WITH THE TOP-DOWN/BOTTOM-UP TILTANYWHERE™ FEATURE

 

 

Springs Window Fashions
THE NOBILITY COLLECTION™ FROM GRABER®

Product Category: Drapery Hardware

Elegantly traditional or classically casual, Graber’s Nobility Collection of Drapery Hardware transforms windows from simple to sensational. Three dramatic, distinctive and timeless finishes in Antique Gold, Soft Silver and Stone make the collection incredibly versatile. It also features specialty finishes like cream crackle. Additionally, the 11 finial styles are designed for use with multiple pole diameters, including 13/8", 17/8" and 21/2".

Engineers/Designers: Designed in alliance with Catellano Beltrame USA, Inc

www.springs.com

- Back to Top -

   
 

Springs Window Fashions
GRABER® TRADITIONS™ WOOD SHUTTERS

Product Category: Shutters Traditions

Shutters are made from 100% North American hardwood, kiln dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians will provide a beautiful match to any paint or fabric swatch provided. Graber also offers an exceptional lead-time of 10-15 business days and merchandising designed to express the depth and warmth of Traditions Shutters.

Engineers/Designers: Yihong Zhang

www.springs.com

- Back to Top -

   
 

Springs Window Fashions
GRABER® LIGHTWEAVES™ SOLAR SHADES

Product Category: Merchandising

The LightWeaves Solar Shades sample book and brochure guide decorators and consumers to a product based on their needs. If the sun overwhelms their television screen, they can easily flip to the “Glare” tab to discover the LightWeaves solution. The brochure answers any questions consumers may have, and directs them to Graber’s Web site for detailed information about implementing this exciting product into their homes.

Engineers/Designers: Jill Kertula, Dori Desotell, Dawn Drotning

www.springs.com

- Back to Top -

   
 

Royal Window Coverings
COLOR WASH™

Product Category: Verticals

Looking for something different and unique, take a look at our 2005 ColorWash collection. ColorWash is a patent pending innovative process that Royal Window Coverings has developed. It combines neutral tones with textured vinyl to create a delicate balance of color and light. Eight patterns, from basic to unique, make up the 2005 ColorWash collection. Shown are two new distinct styles, Lace and Naturals, in designer tone colors. Add a touch of class to your window with ColorWash.

Engineers/Designers: Angelo Sudano

www.royalwindowcoverings.com

- Back to Top -

   
 

Royal Window Coverings
CONTRACT VERTICAL BINDER

Product Category: Merchandising

Discover the advantages of the Royal Contract Vertical program. Within this program, customers can seek out specific vertical product details and may also choose from a variety of options that incorporate a vertical blind. Inside this consumer friendly binder the following sample cards are included: 1) Color Selector for Louvers 2) Louver Styles & Standard Colors 3) Stock Vertical Blind Specifications 4) Vertical Blind Specifications 5) Headrail Series V1000/V2100 Specifications 6) Headrail Series V3000/R7000 Specifications and 7) Headrail Series S3000/V3010V3020/V3030/V3040 Specifications.

Engineers/Designers: Nathalie Valade, Collin Hamilton

www.royalwindowcoverings.com

- Back to Top -

   
 

Royal Window Coverings
ADVERTISMENTS

Product Category: Merchandising

Royal Window Coverings print advertising campaign has reached a level it has never been at before by advertising more frequently in various wellknown industry magazines such as Window Fashions and Draperies & Window Coverings. Each advertisement is designed 100% in house by an extremely creative design team. These advertisements have allowed Royal to get into more consumers’ minds. Royal is more recognized now than ever before, for it products, innovations and designs.

Engineers/Designers: Robert Nunes, Claudia Sears

www.royalwindowcoverings.com

- Back to Top -

   
 

Royal Window Coverings
CORNICE COLLECTION

Product Category: Specialty Applications

Royal has an extensive Cornice Collection of both wood and faux wood designs that come in an array of colors. Each collection has an assortment of three cornice styles with 12 or 13 color options. These cornices can be placed on any type of window covering, from verticals to mini blinds, adding a depth of elegance and warmth. It is important to note, that assembly of faux wood/PVC cornices is a patented design process of Royal’s.

www.royalwindowcoverings.com

- Back to Top -

   
 

Royal Window Coverings
EMBOSSING FAUX WOOD DESIGNS

Product Category: Horizontal Blinds

Add a “touch of class” to any interior room décor. This horizontal collection of decorative embossed faux wood designs allows consumers to personalize their home décor and add elegance and styling to any room setting. Consumers can color coordinate to match their room setting with designer color wide cotton tapes or with regular ladder tape. This is quite a classy touch to a simple 2" horizontal blind.

Engineers/Designers: Angelo Sudano

www.royalwindowcoverings.com

 

- Back to Top -

   
 

Royal Window Coverings
VINYL ADJUSTABLE SHUTTER

Product Category: Shutters

The patented vinyl adjustable shutter is a perfect enhancement to any room décor. This adjustable shutter has smooth louver rotation and provides superior light and airflow control without an obstructed view. Additional benefits include: 1) Clear View; 2) Covers large window openings; 3) Moisture, mold and mildew resistant; 3) Aluminum reinforced for larger sized panels; 4) Added insulation that forms a barrier against temperature fluctuations, keeping rooms cool in the summer and warm in the winter; 5) No warping, chipping or cracking; 6) Never requires painting, staining or sanding; 7) Easy to clean and maintain; 8) Best quality vinyl, high impact PVC, will not discolor due to UV rays and 9) Available in 2½" and 3½" louver sizes.

Engineers/Designers: Angelo Sudano, Danny Allen

www.royalwindowcoverings.com

- Back to Top -

   
 

Comfortex Window Fashions
COMFORTEX BLIND CRAFTER EXCLUSIVE SAMPLING

Product Category: Merchandising

Developing “exclusivity” for dealers in the window treatment industry can be difficult to achieve. Comfortex BlindCrafters is an exclusive dealer brand for Comfortex; therefore, a unique sampling was needed to project this to the end consumer. To better define and further establish the BlindCrafter brand, Comfortex launched BlindCrafter exclusive sample books and products in June 2004. BlindCrafter sample books and BlindCrafter Exclusive Products position Comfortex BlindCrafter Centers as the premier destination in custom window treatment shopping. BlindCrafter sample books help create a differentiated store environment. They feature a unique exterior design while the inside text educates customers on the benefits of shopping at a BlindCrafter Center. The books also reserve premium space to display BlindCrafter Exclusive Products. BlindCrafter sample books are currently available in the cellular and pleated, wood alloy and Roman shade product lines. Sheer vertical, sheer horizontal and cellular vertical books will be released in 2005. BlindCrafter Exclusive Products increase the competitive abilities of BlindCrafter Centers. The following were released in 2004: 18 cellular colors in three stylish fabrics-Symphony Linen, Symphony Faux Finish and Symphony Highlights with StainAway; four unique and popular Shangri-La Sheer Horizontal colors; four unique and popular HarmonyTM Cellular Vertical colors; and an exclusive valance design for Woodwinds Wood Alloy Blinds.

Engineers/Designers: Shane Brunell, John Fitzgerald, Vinny Grosso, Lori Jurcsak, Allison Kosier and Corina McRee

www.comfortex.com

 

- Back to Top -

   
 

Comfortex Window Fashions
COMFORTEX BLINDCRAFTER CREDIT CARD PROGRAM

Product Category: Merchandising

More than ever before, consumers are relying on financing to help them make their purchases for their homes. Comfortex teamed up with credit industry leader General Electric Credit Corporation to launch a private label consumer finance program: the Comfortex BlindCrafter Credit Card (CBCC). CBCC is perfect for the independent window fashion retailer looking to effectively compete against larger national chains and big stores where financing offers are the norm. The CBCC provides a financing program that is attractive to both BlindCrafter dealers and consumers. The CBCC provides customers with financing options ranging from 90 days to 24 months with no interest, no payments and same as-cash options. The card prominently features the BlindCrafters logo in addition to retailer name. This generates brand awareness and increases customer loyalty for repeat purchases. Once enrolled in the program, BlindCrafters receive a transaction terminal, comprehensive training and POP materials including posters, window clings, counter cards and consumer brochures–all free of charge. Comfortex further supports these materials with logos, advertising slicks and web site promotion. An introductory offer allows BlindCrafters to offer their customers six months of no interest and no payments at zero dealer cost.

Engineers/Designers: Shanley Alber, Laura Baker, Jim Boucher, John Fitzgerald, Corina McRee

www.comfortex.com

 

- Back to Top -

   
 

Comfortex Window Fashions
COMFORTEX SELLING SYSTEM

Product Category: Merchandising

For small independent retailers, space may be at a premium in a showroom or shop-at-home environment. Books and portfolios are often difficult for retail locations to store or for shop-at-home decorators to maneuver into a client’s residence. Selection is then limited and lost sales become a potential problem. To make it easier for dealers to showcase Comfortex Window Fashions in either a traditional retail or shop-at-home setting, Comfortex developed the Comfortex Selling System (CSS). The CSS features seven major product lines in four sample books: The Signature Collection of Cellular and Pleated Shades, Sheer Solutions featuring Shangri-La Sheer Horizontals and Stardust Soft Sheer Verticals, Serenade Roman Shades with Sonata Sunscreens and Woodwinds Wood Alloy Blinds and Specialty Shapes. The CSS fits into a custom designed wheeled storage bag for easy transporting to and from home appointments. All four books feature a sleek linear shape, a subtle color palette, which allows the fabrics and wood colors to stand out, inspiring photography and descriptive text, which explains the hardware options and benefits of every Comfortex product line.

Engineers/Designers: Shanley Alber, Shane Brunell, Denise Densmore, John Fitzgerald, Corina McRee, Vinny Grosso, Lori Jurcsak, Allison Kosier

www.comfortex.com

 

- Back to Top -

   
 

Comfortex Window Fashions
BREAK THROUGH CORD CONNECTOR

Product Category: Cellular Shades

When window cords are within reach, young children or a beloved pet may become entangled and accidentally strangle themselves. Unfortunately, not all consumers can afford the financial upgrade associated with today’s cordless shade systems. That is why Comfortex developed the Break Through Cord Connector for cellular and pleated shades. The Comfortex Break Through Cord Connector is designed to come apart when force is applied from the top should a child or pet become wrapped in the cord. Two pieces of plastic attach to the cords that hang down from the head rail. The plastic pieces snap together, with Velcro enhancing the grip. The two cords essentially become one. The user pulls that combined cord to raise or lower the shade. If even a slight amount of weight is applied inside the loop above the cord connector, the device breaks apart and opens the loop. A choking tragedy is averted! The Break Through Cord Connector meets all American National Standards Institute (ANSI) and Window Covering Manufacturers Association (WCMA) safety standards. The Break Through Cord Connector is used on all Comfortex Cellular Shades with Universal Hardware.

Engineers/Designers: Richard Watkins, Ray Randall, Shane Brunell, Tom Marusak

www.comfortex.com

 

- Back to Top -

   
 

RollEase Inc
RACEWAY SYSTEM

Product Category: Pleated and Roller Shades

The new Raceway System speeds roller shade fabrication making installation a snap. Easy to use universal internal brackets slide into headrail. Ships fully assembled. Remeasuring on-site to position mounting brackets not required. Patented mounting brackets do not allow light to bleed over top of rail and brackets can be installed during early construction phase with shade kept away from dirt/dust. Just before occupancy the clean shade is easily snapped in/out of the brackets.

Engineers/Designers: Joseph Zakowski

www.rollease.com

 

- Back to Top -

   
 

Levolor/Kirsch Window Fashions
KIRSCH STUDIO COORDINATES®

Product Category: Drapery Hardware

The new Kirsch Studio Coordinates collection of adjustable 13/8" metal rods and poles was built on the Kirsch legacy of blending elegantly designed products with functional innovation. A favorite among designers for traversing light to medium weight pleated draperies; the interchangeable decorative poles make it easy to coordinate stationary drapery treatments. This update introduces 9 fabulous original finial designs by Kirsch Designer, Ryan Bishop, featuring classic shapes embellished with intricate details and coordinate with the newest home decor trends.

Engineers/Designers: Ryan Bishop

www.levolor.com

- Back to Top -

   
 

Levolor/Kirsch Window Fashions
KIRSCH SOFT VERTICAL SHADES SAMPLE BOOK

Product Category: Merchandising

The Kirsch Soft Vertical sample book offers versatility to decorators and can be used as a stand-alone book or be inserted in the existing Kirsch LouverDrape® sampling book. This decorator-friendly book houses generous fabric swatches to illustrate the varying opacity levels available in this program. The introduction of the Decorative Wood Valance is shown throughout the book and is highlighted on a full page dedicated to the many options available.

www.levolor.com

- Back to Top -

   
 

Levolor/Kirsch Window Fashions
KIRSCH WOVEN WOODEN SHADES SAMPLE BOOK

Product Category: Merchandising

The Kirsch Woven Wood sample book’s user-friendly presentation offers diverse color and pattern options without overwhelming the consumer. This decorator-friendly book houses generous, removable color swatches to illustrate various reed designs and features specialty options shown in luxurious room settings. Large Tailored EdgeTM fabric samples are removable to be paired with varying shade fabrics. With elegant photography, the Kirsch Woven Wood book offers both décor inspiration and an upscale solution for every room in the home.

www.levolor.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
THE ALUSTRA™ COLLECTION SAMPLING

Product Category: Merchandising

Designed to be as distinct as the product collection and intended for use in the home and at retail. All three components come with the Alustra display. THE ALUSTRA MASTER SAMPLING KIT: Four sample books with stunning photography and a business notebook with a wealth of collateral that fits into easy-to-carry tote bag. Collateral includes 24-page Photo Book of complete collection, consumer brochures, pocket-guides, sell sheets, consumer communication cards, ad slicks, and Alustra Reference Guide. THE ALUSTRA HAND SAMPLE KIT: East-to-carry bag that folds out to display seven Alustra window fashions. Features include coordinating fabric, see-through window and gusset for easy access. THE ALUSTRA MEMO SAMPLE KIT: Samples of each SKU, including Silhouette/Duette headrail finish card. Also includes swatch recorder form and swatches can be recorded by calling the Alustra Concierge hotline 1-877-ALUSTRA.

Engineers/Designers: The Alustra Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
NEW HOME™ COLLECTION PORTFOLIO AND CD

Product Category: Merchandising

This portfolio and CD from Hunter Douglas are intended to be given to the homebuyer by the builder once they purchase a new home and before they have an appointment with the Design Center to select window coverings. This time frame varies from a few weeks to a few months and provides a rare opportunity to educate the homebuyer on what options they have available when they get to the Design Center. Pre-educating the homebuyer saves time. The Windows of Opportunity kit itself gives an overview of the process and the options. Brochures with tips on Moving In and other concerns are included as well as a general overview brochure. A Worksheet helps get answers to basic questions about a homebuyer’s window covering needs and is intended to be brought to the Design Center appointment, or given to the Design Center in advance, to help streamline the appointment. Prominently displayed in the kit, the CD is the ideal digital guide to window covering selection–offering information organized by: Design–covering a homebuyer’s needs for function and design; Selections–reviewing window coverings available; Budget–including a mortgage calculator; and warranty.

Engineers/Designers: New Home Collection Team at Hunter Douglas

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
SHUTTER SAVVY BROCHURE

Product Category: Merchandising

How do you convince a consumer of the value of the product you are selling, if they don’t really even understand that differences exist–and these differences determine the price of the product? The Hunter Douglas answer was to help consumers understand what the key differences are in shutters so that they can each become a savvy consumer and make an educated buying decision. The “How to Be Shutter Savvy” brochure is an educational piece that guides the consumer through the seven key areas they should evaluate when considering a purchase of interior shutters. It helps shutter shoppers by providing them with a list of the questions they should ask when making their selection as well as a checklist of benefits to evaluate the shutter and the company they are buying from. Since it was completed in May 2004 and made available to consumers, for free, by calling the 800 number, more than 16,000 brochures have been distributed. Newspapers across 27 states have recognized the value of the information presented in this piece and 496 newspaper articles have appeared as a result for a total of more than 62 million consumer impressions. Not only has this tool been beneficial for consumers, but it has been eye opening for window covering dealers who have also been struggling with understanding the value of all the new products entering the shutter market today.

Engineers/Designers: Heritage Team at Hunter Douglas Wood Products

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 PROVENANCE® WOODS SAMPLING

Product Category: Merchandising

The updated Provenance woven woods offering is presented in two books–one for grasses and reeds, one for wood and bamboo. Smaller and lighter than previous sampling, yet comprehensive, the books feature easy-to-remove fabric swatches than can be easily replaced. The twobook set also includes these valuable sales tools: opacity decks, consumer brochures and more.

Engineers/Designers: Hunter Douglas Designer Shades Marketing Team

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
ALTERNATIVE WOODS SATISFACTION

Product Category: Merchandising

The Hunter Douglas Satisfaction Guarantee that comes with all Hunter Douglas Alternative Woods Blinds ensures that they won’t fade, yellow, warp or bow under any condition or they will be replaced-no questions asked. This industry-first performance guarantee was supported by an exciting collateral kit that educated dealers and consumers about the advantages of Hunter Douglas Alternative Wood Blinds. At the heart of the kit was an information folder with product facts and performance data. Also included: easel-back counter card, brochures, Lucite brochure holder, post cards, ad slick, hang tags, “Satisfaction Guarantee” stickers for existing sample decks, coupon sheet and $25 advertising certificate. Dealers have found this information extremely helpful in selling Hunter Douglas Alternative Woods blind products to their customers.

Engineers/Designers: Hunter Douglas Window Covering Division Guarantee Kit

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
CADENCE® VOLUME 2 SAMPLE PACKAGE

Product Category: Merchandising

The Candence Volume 2 Collection Sample Package is ideal for both retail and shop-at-home dealers. Lightweight and compact, it is unique because it contains a working hand sample as well as 5½" high curved vinyl removable feeler swatches and 3½" wide flat vinyl swatches along with 23 swatches of the coordinating designer fabrics. A design system is included to coordinate fabrics with blinds. Also unique, the complete Candence Volume 1 Collection is sampled in the book. CR-ROM with photography, ad slicks and consumer video are included. A custom and modular display program is offered as well.

Engineers/Designers: Hunter Douglas Window Décor Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
SOMNER™ COLLECTION SAMPLE BOOK

Product Category: Merchandising

The Somner Custom Vertical Blinds 377-SKU sample book is organized by six distinct categories for vinyl plus fabric so that customers are easily guided to the products that best suit them. The swatch decks are larger and each removable deck contains privacy levels, relative cost, material content and care instructions. Other features: inspiring lifestyle photography, designer presentation boards that help dealers lead the customer through the design process and a color guide to narrow down preferences quickly. Also included: sell sheet; consumer and Fast Fact brochures; CD with ad slicks, photos and sales tools; and more.

Engineers/Designers: Hunter Douglas Window Décor Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
NEW TRIO® CONVERTIBLE SHADES SAMPLE KIT

Product Category: Merchandising

Housed in a convenient carrying bag, the new Trio Convertible Shades Sample Kit includes a sample book with a “pull-up” selection of vanes in a Lucite holder. This is unique for window coverings in that it is fully protected and operational to show the unique function of the product. The hand sample was made larger to more adequately represent how a shade will look and function. Many dealers are using it for their showroom display shade and appreciate that all fabric colors in the line are represented on the inside cover for reference.

Engineers/Designers: Trio Product Development Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
NO-MAGNET LOCKING SYSTEMS FOR PALM BEACH™ CUSTOM SHUTTERS

Product Category: Shutters

Constructed of an “Outdoor Grade” vinyl compound, Palm Beach Custom Shutters come in the LantanaTM style that eliminates the tilt bar and PalmettoTM with the tilt bar. Traditionally, magnets have been used to close shutter panels and hold them in place. Hunter Douglas is the first in the industry to offer the NoMagnet Locking System, which uses an adjustable tension feature. Benefits include: 1) Custom tension adjustment on-site by installer or customer. 2) Considerable time-savings on installation. 3) Self-leveling feature that keeps panels level when horizontally closed. The No-Magnet Locking feature comes at no additional charge. Also offered, new concealed louver caps inset into the louver to eliminate visible lines.

Engineers/Designers: Hunter Douglas Palm Beach Custom Shutter Group

www.hunterdouglas.com

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 LUMINETTE® PRIVACY SHEERS SAMPLE BOOK MERCHANDISING KIT

Product Category: Merchandising

The new Luminette® Privacy Sheers Sample Book Merchandising Kit includes a lightweight book in an easy-to-use format with removable fabric decks and a systematic presentation. A photo book includes all-new photography. A Folio Merchandising Kit for shop-at-home includes everything in the sample book with a stylish folio bag. Both kits come with a convenient hand sample, Sheer AssuranceTM Guarantee, $100 first-time buyer coupon, sell sheet, consumer brochures and postcards, ad slicks, CD-ROM and Counterparts® Color Chart Update.

Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 LUMINETTE® PRIVACY SHEERS COLLECTION

Product Category: Alternative Shading Products

This collection boasts new colors and three new sheer fabrics for the casual decorating trend: Sheer Linen, for the subtlety of a smartly tailored weave; Summer Breeze, with delicate, “barely-there” checks; and Abstractions, which dances in the light with its contemporary, fluid pattern. Added to the existing fabrics the traditional, elegant Angelica, the soft-textured Linea, the fine-lined Stria and the gently scrolled Filigree the new fabrics bring the offering up to seven choices in updated whites, off whites and neutrals. The Evening Star® option with room-darkening vanes is offered on four fabrics. All fabrics include PowerGlide® option and Accents by the YardTM cut yardage. The new fabrics are making significant contributions to the overall product line, claiming more of total Luminette sales each month.

Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 NANTUCKET™ WINDOW SHADINGS SAMPLE KIT

Product Category: Merchandising

Nantucket window shadings is a collection from Silhouette window shadings that targets consumers who prefer a casual style at a more affordable price. Showcasing the largest offering ever–39 SKUs (including two new fabrics), the new Picture Perfect Style Sample Kit is small, easy to carry and includes a photo book. Each photo comes with feature/benefit information and a statement that helps consumers “picture” their perfect style. Also included: ad slick with $100 certificate, sell sheet, postcards, consumer brochures, custom display/hand sample offer. Nantucket shadings have experienced remarkable growth and exciting consumer response since the introduction of the new kit.

Engineers/Designers: Nantucket Product Development Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 SILHOUETTE® SAMPLING UPDATE KIT

Product Category: Merchandising

The 2004 Sampling Update for Silhouette Top-Down/Bottom-Up shadings with the TiltAnywhereTM feature comes in a convenient three-paneled dealer portfolio. Included in the kit: sell sheet, product booklet, Silhouette Explained, consumer DVD, ad slicks with $100 coupon, Dealer’s choice Display Offer, consumer booklet, counter card, BRC, installation DVD and Installation & Care Guide. The kit also contains the Vignette® EveScapeTM Room-Darkening Update.

Engineers/Designers: Silhouette Product Development Team at Hunter Douglas Window Fashions Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2004 HUNTER DOUGLAS HOLIDAY PROMOTION

Product Category: Merchandising

The 2004 “It’s your home for the holidays!” Holiday Promotion offered dealers an opportunity to capture new customer business during the preholiday selling season. The integrated promotion was supported by national print and TV ads that reinforced the messages in the 2004 Holiday dealer kit. The kit included ads for TV, radio and print. Participating dealers received special subsidies in the form of an ad certificate and a variety of customizable communication tools. Consumers were given special financial incentives to purchase to the Holidays.

Engineers/Designers: Norm Malone, Director Marketing Programs; Jean Bedrosian Manager, Marketing Programs Development

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
CADENCE® VOLUME 2 COLLECTION WITH COORDINATING FABRICS

Product Category: Verticals

Cadence Soft Vertical Blinds feature a unique patented curved profile with innovative form for a soft, three-dimensional appearance. Cadence Volume 2 Collection boasts five new vinyl styles in 30 SKUs–all featuring SoftexTM, a texture process for soft look and feel, noise reduction and optimum privacy. All five styles also have color and pattern on both sides of the louvers for a fabric appearance. The Fabric by the Yard Program includes fashionable coordinating fabrics for all five styles–three of them new. SoftChoiceTM Top Treatments feature these fabrics in three styles: Swag & Cascades, Upholstered Cornice, Mock Roman. Other features: DualFoldTM Valance, Paramount® Contoured Headrail System for superior performance, durability and integrated look; PermaTilt® Wand Control Unit for smooth, easy operation in single control with integrated traverse detail.

Engineers/Designers: Hunter Douglas Windows Décor Division

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
SPECIALTY SAMPLING KIT FOR HERITANCE® HARDWOOD SHUTTERS

Product Category: Merchandising

To provide dealers with an aesthetically appealing sample kit that is both practical and effective, we have combined the sampling for all of our 2004 specialty offerings introductions into one Heritance Specialty Sampling Kit. This kit includes a working hand sample of the new custom arch that easily converts into a display by simply sliding it onto the display base in the kit–making it ideal for retail or shop-at-home. To show how Heritance specialty introductions can meet the needs of consumers in any room of their home or with any decor, the sample book is designed as a portfolio with each application–French door cut-out, bay windows, rear tilt and arches–shown in variety of settings. From a business perspective, the goal is two-fold. One, to demonstrate to the consumer how fashionable, functional and versatile these Heritance applications are and two, to help guide the dealer on the selling feature through the key words provided on each page and supported in the text. At the back, comparison shots show the upgrade options, such as front tilt versus rear tilt and French door cut-out verses no cut-out. The kit is to hit the market in February 2005 and 69% of all Heritance authorized dealers have placed an order for it, sight unseen.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
2005 HUNTER DOUGLAS BUSINESS PLANNER DEALERS’ PERSONAL ADVISOR TO CONTINUED GROWTH

Product Category: Merchandising

Capitalizing on the success of the 2004 Business Planner, Hunter Douglas has created a new and improved edition for 2005. Every section ties to the Steps to Success, the Business Drivers, that help Hunter Douglas dealers grow their businesses. The 2005 edition includes inspirational “before and after” store makeover stories, dealers’ testimonials and advice on how to use local media advertising effectively. The Planner provides dealers with tools to quantify their Hunter Douglas product mix and the profits they can generate.

Engineers/Designers: Norm Malone, Director Marketing Programs; Jean Bedrosian Manager, Marketing Programs Development

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
ADVANTAGE™ A HUNTER DOUGLAS WORKSHOP

Product Category: Merchandising

Advantage is a valuable new half-day interactive workshop for dealers and installers offered in 20 markets with 75 maximum attendees. Audience interaction drives the event, with attendees deciding which products or business issues they want to focus on. Wireless response keypads let attendees jump in and get involved in sessions, whether they are answering a question or voting for topics they want covered. Hands-on opportunities offer measuring tips, tools and solutions for installation. In October 2005, five pilot programs trained 354 people. Hunter Douglas dealers who participate in training see sales increase 20% on average.

Engineers/Designers: Hunter Douglas Education and Development Group

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
PERFECT 10 PROMOTION FOR HERITANCE® HARDWOOD SHUTTERS

Product Category: Merchandising

The ability to deliver custom Heritance hardwood shutters in a three-week time period, or better, represented an excellent opportunity to promote the exceptional service Hunter Douglas offers its dealers and enhance their shutter sales during the last quarter of 2004 when other shutter manufacturers see their lead times becoming stretched out. This promotion rewarded dealers for promoting our three-week lead time advantage with advertising support dollars based on their sales during the 10-week promotion period. This supplemental advertising support was a win/win for dealers and Hunter Douglas as it helped the dealer realize the advantage this benefit represented; built their shutter business and helped build greater brand awareness for Heritance due to the focus on advertising Heritance. To make the program practical for dealers, each dealer was supplied with a series of print and color ads for their use and received an advertising certificate in a certain dollar amount based on their sales. Hunter Douglas had an outstanding 57% participation rate in this Heritance dealer promotion and dealers earned significant supplemental advertising support as a result of the promotion.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
HUNTER DOUGLAS GREAT STYLE MAGALOG

Product Category: Merchandising

This 32-page home design magazine includes articles, design tips and photos that highlight the company’s most profitable products. In a new “magalog” initiative, it was sent directly to the most qualified buyers in Hunter Douglas dealers’ area with the name and location of the local dealer. To motivate consumers to act now it contained Savings Certificates that could be redeemed only by the featured dealer. Over 2.7 million magalogs were mailed on behalf of 1750 participating dealers.

Engineers/Designers: Norm Malone, Director Marketing Programs; Penny Steyer, Director Marketing Communications

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
LIGHT CAN CHANGE EVERYTHING™ NEW HUNTER DOUGLAS CONSUMER AD CAMPAIGN

Product Category: Merchandising

The new Hunter Douglas consumer advertising represents a fresh new approach that transitions from a rational product sell to a branding campaign that connects more emotionally with today’s women. Sweeping landscapes are transformed into striking light stories that dramatize how mood can be altered by light and in turn, how light can be transformed by Hunter Douglas window fashions. It communicated to consumers how Hunter Douglas enables them to transform their mood with light, creating the feeling they want. The campaign will be appearing throughout the year in national home design and lifestyle magazines that target upscale, style-conscious women.

Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
FRENCH DOOR CUT-OUT FOR HERITANCE® HARDWOOD SHUTTERS

Product Category: Specialty Applications

French doors often feature lever-type handles that typically interfere with standard shutter panel installation by protruding into the opening. Hunter Douglas has developed a French door cut-out that provides dealers and installers with a simple and innovative option when tackling this challenge. Firmly attached to the door to prevent rattle and swing, the Heritance hardwood shutter French door cut-out provides an attractive contoured cut-out that highlights and complements the customer’s door hardware. The arc of the cut-out is always centered on the handle for a balanced and pleasing design. This cut-out accommodates both 2.5" and 3.5" louver clearance. A practical sales tool provides dealers with a way to show customers what this feature will look like and helps check for proper handle clearance. A simple worksheet takes the fear out of measuring and ordering. This innovative design makes it simple for fabricator to build, the dealer to order and the consumer to desire. Since June of 2004, 56% of all French door orders have been for this new French door cut-out.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

www.hunterdouglas.com

 

- Back to Top -

   
 

Hunter Douglas Window Fashions
SILHOUETTE® WINDOW SHADINGS WITH THE TOP-DOWN/BOTTOM-UP TILTANYWHERE™ FEATURE

Product Category: Alternative Shading Products

Announcing the most versatile and innovative Silhouette window shadings ever: Top-Down/Bottom-Up TiltAnywhere, where the shadings can be operated from the top-down, the bottom-up or both ways at the same time. There are no cords to detract from the view when the shading is operated because they are placed discreetly to each side. Unlike any other operating system on the market, the TiltAnywhere feature allows the vanes to be tilted when the shading is in any position. The uniqueness of this feature has incited a tremendous response to the product from fabricators.

Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

www.hunterdouglas.com

 

- Back to Top -